The surge in quick commerce across India is accelerating growth for Yulu Bikes, which now earns 90% of its revenue from hyperlocal delivery gig workers. The startup, known for its low-speed electric scooters, is betting big on the expanding ecosystem of fast deliveries.
Founded in 2017 by Amit Gupta, along with Naveen Dachuri, Anuj Tewari, and RK Misra, Yulu began its journey with a simple but green vision: promote sustainable, last-mile mobility in urban metros. It started with bicycles and a mobile app, gradually transitioning to electric scooters like the Yulu Miracle in designated “Yulu Zones” with help from city authorities.
Pivot to Hyperlocal Delivery
The true growth inflection came post-COVID, when the gig economy boomed and hyperlocal deliveries became a lifeline for both consumers and small businesses. Recognizing this trend, Yulu rolled out the Yulu Dex—a low-speed, lightweight e-scooter tailored for delivery agents.
“The humongous rise in quick commerce is affecting Yulu’s journey very positively,” says CEO Amit Gupta.
Why Yulu Dex Works for Gig Workers
- No license required: With speeds capped at 25 kmph, Dex scooters don’t need a driving license, reducing entry barriers.
- Low running costs: Battery efficiency and no fuel costs make it economically viable for gig workers.
- Accessible rentals: Available via Yulu centres, the scooters can be rented with minimal paperwork or capital.
These features make Yulu Dex an ideal match for quick commerce delivery agents, many of whom lack formal employment or financial access.
Riding the Quick Commerce Wave
India’s quick commerce market—with players like Blinkit, Zepto, and Swiggy Instamart—is transforming how consumers buy groceries and essentials. For these companies, fast, reliable delivery infrastructure is crucial, and Yulu’s fleet fits the bill perfectly.
With urban congestion and rising fuel prices, the demand for eco-friendly, cost-efficient last-mile solutions is at an all-time high. Yulu is not just riding that wave—it’s building the road for it.
🚀 Conclusion
The rise of quick commerce is proving to be Yulu’s fast lane to growth. By aligning with India’s evolving delivery economy and offering affordable, license-free electric mobility, Yulu Bikes is powering a new breed of delivery agents—and securing its place in the future of urban transport.
