Masterise Group has officially launched One Central Saigon, a major mixed-use luxury development set to reshape the skyline and urban experience of Ho Chi Minh City.
Positioned directly opposite the iconic Ben Thanh Market, One Central Saigon combines luxury residences, a five-star hotel, premium office space, high-end retail, and lifestyle experiences within a single integrated development.
The project also marks the official debut of The Ritz-Carlton hotel brand in Vietnam.
One Central Saigon Combines Luxury Living and Business
According to Masterise Group, One Central Saigon is designed as Vietnam’s first landmark mixed-use destination that merges international hospitality standards with Vietnamese cultural identity.
The development will feature:
- The Ritz-Carlton, Saigon hotel
- The Ritz-Carlton Residences, Saigon
- Grade A+ office towers
- Luxury retail outlets
- Fine dining spaces
- Lifestyle and entertainment facilities
The project sits on an 8,537-square-meter site and will include:
- Two high-rise towers
- Seven above-ground commercial floors
- Six basement levels
- Nearly 20,000 square meters of commercial space
Its underground levels will also connect directly to Ben Thanh Metro Station, integrating the development into the city’s expanding public transportation system.
One Central Saigon Inspired by Vietnamese Symbolism
The architecture of One Central Saigon draws inspiration from the Vietnamese cultural concept “Song Long Ngậm Ngọc,” which translates to “Twin Dragons Playing with a Pearl.”
The symbolic design represents:
- Prosperity
- Wisdom
- Strength
- National ambition
The twin towers are designed to converge toward a central point, creating a modern interpretation of traditional Vietnamese identity.
The project involves several internationally recognized firms, including:
- Arquitectonica as design architect
- HBA for interior design
- B+H as executive architect
- Turner Construction for project management
Ritz-Carlton Expands Into Vietnam
The launch of One Central Saigon represents a significant milestone for Vietnam’s luxury hospitality and branded real estate sector.
Marriott International will operate both:
- The Ritz-Carlton, Saigon
- The Ritz-Carlton Residences, Saigon
The arrival of the Ritz-Carlton brand reflects Vietnam’s growing importance among:
- International investors
- Luxury travelers
- Entrepreneurs
- High-net-worth individuals
Masterise Group says the project is intended to bring world-class hospitality standards and ultra-luxury living experiences to Vietnam’s commercial capital.
Vietnam’s Luxury Real Estate Market Continues Growing
The launch comes during a period of strong economic growth and rising international interest in Vietnam.
Official figures cited in the announcement show:
- Vietnam’s GDP growth reached 8.02% in 2025
- Foreign direct investment climbed to a record US$27.62 billion
- International visitor arrivals approached 21.2 million in 2025
- Ho Chi Minh City alone welcomed nearly 8.6 million foreign tourists
The branded residences market across Asia-Pacific has also expanded rapidly over the past five years.
Analysts increasingly view Vietnam as one of the region’s fastest-growing luxury property markets.
One Central Saigon Aims to Elevate Ho Chi Minh City
Masterise Group says One Central Saigon is designed to become more than a real estate project.
The company believes the development will help:
- Strengthen Ho Chi Minh City’s global image
- Expand tourism infrastructure
- Improve urban experiences
- Attract international businesses
- Support long-term economic growth
The project joins other major landmark developments around Asia that have helped define global city identities, including:
- Marina Bay Sands in Singapore
- IFC in Hong Kong
- Burj Khalifa in Dubai
- Petronas Towers in Kuala Lumpur
What Happens Next
Construction and phased development activities for One Central Saigon are expected to continue as Ho Chi Minh City accelerates modernization and infrastructure expansion.
Industry experts expect the project to become one of Vietnam’s most closely watched luxury developments over the coming years.
As demand for branded residences and integrated urban ecosystems grows across Asia, projects like One Central Saigon may increasingly shape the future of city development in emerging markets.
